Your photos aren't bad because of your phone.
They're bad because nobody told you where to stand.
Describe your business. Get a shot list built around your products, in your space, with props you already own — down to where the light goes and which way to drag the exposure slider. Shoot it. Then upload what you actually took and get told, specifically, what to move before you shoot it again.
Plan a shoot — free to see How it works
Free: the plan's read-back and every shot's job, so you can check it's really about your business. $19 unlocks the executable detail and 30 rounds of critique.
A shot list you can shoot from
Not "photograph the product against a clean background." Where to stand, how high to hold the phone, which lens, what to put behind it, and what the frame has to contain before you move on.
One card at a time
Big type, one shot per screen, built to be read one-handed while the other hand holds the phone you're shooting with. Ordered so you build one lighting setup and tear it down once.
Then reshoot properly
Upload what you got. It's judged against that shot's stated job — what's in the frame, what's wrong, where in the frame you can see it, and the physical thing to move. Then you go again.
The difference, concretely
"Use natural lighting and a clean, uncluttered background to make your product stand out. Shoot from multiple angles and make sure the image is sharp and well-composed."
True of a candle shop, a barber, and a forklift dealership. Which is the problem.
Stand the 250g cold-brew pouch upright on the light oak counter, label square to camera. Push the burr grinder 40cm back so it throws out of focus — the shop reads without competing with the pouch.
Window at 10 o'clock from camera, about 1m out. Tape an A3 sheet of copy paper to a chair back at 3 o'clock, 50cm away, to open the shadow on the right of the pouch.
The whole roast date is legible at arm's length on your own screen, and there is no hard shadow line crossing the label.
Why the critique half matters
A shot list on its own is a PDF. You still have to go and take the photo, and the first attempt is normally wrong in one specific way you can't see because you've been staring at it.
So the loop closes: you upload the photo you took against the shot you were trying to take, and you get back what's actually in the frame, whether the shot did its job, and the one change worth making before you go again — "the lamp is behind the phone, so the jar is lit flat; move it a metre to your left at 10 o'clock and raise it above the lid." Then you reshoot, upload again, and it tells you what changed.
Pricing
One shoot = one full plan + 30 critique rounds across its shots. No subscription. A photographer for a session runs about $230.
Full plan, every shot's setup, 30 critique rounds.
$15 each. Most people shoot a range, then the space, then seasonal.
$12.90 each. For a catalogue you're rebuilding listing by listing.
What this is not for
This plans shoots of a business — products, food, your space, your work in progress, hands using the thing you make. It does not do portraits of a person as the subject: no headshots, dating photos, boudoir, or personal-occasion portraiture. Video shoots are planned (clips, framing, movement); it does not coach you live during a take.